New's Years Evening Gowns from 1951

McCall's Patterns published a fabulous booklet of "advanced" or designer patterns, dated January 1951. Included are New Year's evening gowns, and "Five O'Clockers", Florida-California clothes, Around-the-Clock ensembles for North and South, and the New Sheath Slimness, the Asymmetric Line, and the "Beautiful Open Necks". Patterns range in price from 50 cents to a dollar, which was double or more the typical price of a pattern at that time.

All this week I'll post the images from this booklet, in anticipation of the new year. :D Here is the cover dress, pattern 8341 (sizes 12-20, 40-42) 75 cents.

With an enticement so gorgeous on the cover, let's move on to the New Year's evening gowns!

For Many Enchanting Evenings

 

Charming "breath-taker". Soft and billowy. A wedged-out neck that's very wide, very deep. Collar-revers with winged magic, derived so simply from bias-cut pieces interfaced and eased on. A basque bodice, smoothly fitted in contrast with the seven gathered panels of luscious skirt fulness. Unlimited fabric potentialities, including velvet, organdy, taffeta, and metal cloth. Pattern No. 8353 Sizes 9-17. 75 cents.

Lace Gown, Taffeta Slip

Dress and slip are attached so only one set of straps is required. The binding along the U decolletage and "bust ruffle" is a bias fold which runs on into shoulder straps - a smart touch. And it would be smart of you to stitch narrow tape inside the straps to keep them from stretching. Extremely wide skirt, with a detachable tie-on peplum. Sizes 12-20. $1.00.